Fire Tablet Gets A Facelift

Amazon Fire Colors
Taken from talkingnewmedia.com

By: Lexi Thayer

ATLANTA, Ga- Amazon Kindle readers are in for a real treat with the release of the Fire with color.

Amazon announced April 21 that their newest Kindle Fire Tablet will come in three new colors with more storage as well. The Fire is available in black, blue, magenta, and tangerine. The new Fire will also offer an 8 GB starting at $49.99 and a 16 GB at $69.99. Customers have the luxury to carry their Fire on the go. The newer Fire will allow consumers to take more movies, shows, songs, books, apps, and take pictures. Alongside the Fire colors, Fire Kids Edition is available with 16 GB starting out at $119.99.

"We're excited to introduce Fire with bright new colors and even more storage-so that customers can enjoy a great entertainment experience on a fun, colorful tablet starting at less than $50," said Kevin Keith, GM, and Fire Tablets. The new Fire won't just have three new colors and two storage options to choose from, it has many new features as well. The newer Fire will have a 7 IPS display that will have vivid and accurate color reproduction that can be seen at all angles. Consumers will also have a faster processor that will allow easier ways to switch between apps, stream movies, and browse the Internet.

Now you won't have to whip out your iPhone to take pictures of your family and friends because the Fire has a front-and-rear facing camera. You'll be able to video chat with friends and family, take and share photos, and save them later on cloud storage. The newer tablet also offers up to 128 GB of expandable storage through a microSD card; a battery life that lasts all day, filters that limit the exposure of blue light so it's easier to read at bedtime, along with 38 different movies, shows, books, and songs with unlimited free cloud storage. If that isn't enough, the Kids Edition also comes in new colors and storage. The Kids Edition comes with one year of Amazon FreeTime Unlimited which features 10,000 children's books, videos, and educational apps. There is even a 2-year, worry-free guarantee if anything happens to your device, return it and Amazon will ship you a new one for free.

What more could an Amazon Fire bring to the table? I know the storage sounds small to everyone. But I love how you now have the option to choose a color and it comes with all these new features. The first Kindle version was just black and white, no camera, no Internet, no music or videos. I think the Fire tablet is trying to compete with the iPad. Yes, the iPad has everything the new Fire has; but the Fire is significantly less in price. If I can purchase a new Fire with the capability to roam the Internet, watch movies, TV shows, read a novel, and take pictures why not pay $49.99 or $69.99 instead of $200 or $300 dollars for an iPad Mini.

I'm sure there are still some customers partial to their Apple products, but with the newer Fire, I think more and more consumers will flock because of the newer details. Personally, I do not own a Fire or iPad, but from people I know who own both, they seem to enjoy the Fire. With the cheaper price tag and similar features, the Fire could possibly out rank the iPad in years to come. What do you all think? Will Fire become the new iPad? Check out the new Fire HD 6 on the Amazon.